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Responsive Website Design

Responsive web design

Also know as RWD, it is a web development approach that creates dynamic changes to the appearance of a website, depending on the screen size and orientation of the device being used to view it. Which means that the website will be user friendly in large screen desktops or laptops and in handheld devices like tablets and mobiles alike. The website elements will get adapted or reshuffle as the viewport grows or shrinks.

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Responsive web design

Responsive website - Advantages

  • It will bring more traffic through mobiles: In today’s world, information is in our finger-tip and majority of people are now connected to the internet through their smartphones. These users search for data over the mobile and once they reach your website that’s responsive and user friendly they will tend to revisit the site quite often.
  • Alternative for mobile apps: Responsive websites are rendered smoothly on mobile devices and takes considerably less time to load and give a better user experience. It is much cheaper than developing a stand-alone mobile application. Seperate apps need to be developed for each operating system. Responsive websites could be accessed through the browsers in mobile phones.
  • The pages are loaded faster: Responsive websites are optimized to load faster using modern performance optimization techniques such as caching and responsive image display
  • Lower bounce rate : A better user experience will lead visitor more likely to stick around for a longer period of time and explore different areas of your site.
  • Better conversion rate : Creating a consistent user experience across all devices is key to converting new customers. Redirects to device specific tasks are avoided and a single secure website that looks professional on all platforms makes users less likely to get frustrated or turn to a competitor.
  • SEO advantage : Search engines give priority to mobile friendly websites. Even separate mobile bots are used by search engines to crawl websites. A well designed user friendly responsive website has an extra benefit on Search Engine Optimization, the changes of getting higher ranks in search results are more.