Search Engine Optimization

In simple words it can be explained as Quality Control for websites. Search Engine Optimisation or SEO is process through which we make contents (words and phrases relevant to what the site is offering) of your website readable to search engines like Google, Bing, Yahoo etc. It is a process to increase the amount of site visitors by using different strategies, techniques and tactics to the website for obtaining a high ranking placement in the search results page of a search engine (SERP).

We make relevant modifications to the website or application source files and scripts, optimise files and resources to load faster in all devices alike and take care of all the hidden aspects that are necessary to make your site visible to all major search engine bots (automated software agents called spiders, crawlers, robots and bots).

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SEO Advantages

SEO improves user experience : An optimised site will load fast, be more readable and use friendly to the site visitors. Navigating to each section will be easy and content delivery will be more eye soothing in multiple devices.
SEO Increases website/brand visibility : With and optimised website, there are chances that the search engines will rank you in top positions and you can craft a definitive, standout brand voice that will help you connect with the user demographic you have in mind.
SEO increases Credibility and Trust : Featuring in top search results of search engines means that the search engines consider you as a serious vendor with genuine and useful resources. SEO helps establish the authority of your site through various practices like getting backlinks from other reputable sites
SEO Drives more traffic : When someone search for something that is related to your business, domain or industry, they know what they want and are actively seeking information or leads. SEO helps to target a specific demograhy and bring in quality traffic to your site.
SEO is Organic : It is different from paid listing in search engines. SEO needs only a one-time investment in human resources and can produce long-term results. Organic listings are natural listings of web pages that search engines has crawled, and deemed valuable for the search term. The more informative and valuable the page around a key term, the higher it is ranked.